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BLOCK GROUP LIFESTYLE CLUSTER ANALYSIS
- CUSTOMER LIFESTYLE SEGMENTATION
The most popular... and most effective precision marketing study by Bamberg-Handley Inc. is prepared at the Block-Group level. While there are 30,000 occupied ZIP Codes, there are over 200,000 Block Groups in the United States. Our analysis at the Block-Group level permits maximum precision. We assign to each Block Group, which is more defined than a ZIP Code, a single cluster number between 1 and 62 that best describes its lifestyle characteristics, taking all 64 demographics into account. We also also assign to each client record a Cluster based on the Block Group in which it is located. The fact that there are 64 demographics defining 62 lifestyle clusters or segments (almost the same number) is completely coincidental. The 64 demographic categories considered, broken down into13 main characteristics, are:
By summing the probable number of client records which fall within each
lifestyle segment and comparing the sum to the entire population of that
segment, Bamberg-Handley, Inc. can determine the importance of each segment to your business.
For instance, if ten percent of all past purchases are made by persons
pertaining to a
certain lifestyle cluster and that cluster accounts for only five percent of the
population, it would be fair to say that persons in that cluster are twice as
likely as the average to buy the product. We would say that the cluster
has an index of 200 (an index of 100 means exactly average).
In
this process, we identify which ZIP Codes are most important and which are not.
Our reports clearly identify the clusters which drive most sales. No less important, our reports also identify segments containing persons
who are not reasonable prospects. By halting marketing efforts to poor prospects and concentrating
on prime prospects, sales can be increased without spending any more on marketing.
Even though every study is different, each Precision Marketing report prepared
by Bamberg-Handley, Inc. contains,
as a minimum, these elements:
A Block Group lifestyle cluster analysis may be linked to other Bamberg-Handley, Inc. data.
*The stated price includes analysis of a customer file of up to one million records.
For Free Consultation and Additional Information, Please e-mail us, or call:
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Understanding the demographics, lifestyle behaviors and buying patterns of the
most profitable segments of the population at the block-group level is key to a
successful target marketing strategy. Targeting only those who have a high
propensity to purchase your products and services will help you cut
your marketing costs tremendously. Thanks to its unique customer
segmentation system, Bamberg-Handley, Inc. can identify with precision the prime prospects
for your business.
Demographics