COMPLETE SITE SELECTION STUDY

Use your past customer information to find the best location for your new business.  Receive a list of the ten best locations for new outlets based on consumer purchase behavior and propensities, competitor presence and available real estate.

In this process, the client provides a data file of past customers and a definition of the area of interest, whether it be a county, series of States, or the nation.  The output is a list of the ten best locations for new outlets based on consumer propensities, competitor market penetration and available real estate.

This is a complete process.  Bamberg-Handley, Inc. provides the 10 best locations  within your area of interest.  We define locations by a series of maps and a series of tables.  Bamberg-Handley, Inc. defines the area based on the market demand for the particular products, services, or a combination.  We identify competitors within the top 10 areas in terms of their theoretical share of probable available revenue.  From those ten, Bamberg-Handley finds the best five areas based on their percentage of potential market share.

For the five possible sites, we conduct a telephone survey to determine the exact locations and prices of available real estate.  This set is the basis for the final report to the client.  Bamberg-Handley defines the final possible sites by street-level maps and a detailed narrative.

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Demographics	Demographics Appending	General Geographics
Surveys	Postal Geographics	List Maintenance and Fulfillment
Geocoding	Site Selection	Advanced Marketing Mathematics
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