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Boost Audience Exposure and Maximize
Media Reach with DERIVED DEMOGRAPHICS AND DAYPARTS
An average measurement service provides dayparts in four-hour increments and demographics in 15-year
divisions of age. Using advanced techniques, Bamberg-Handley, Inc. converts this limited data into the most likely audience levels
for up to 672 different dayparts per week and in each of 20 different demographic categories.
The sum of the demographic categories calculated is equal to the total
provided by the rating service. The output is provided in flat ASCII of .dBF format, for further processing.
For Free Consultation and Additional Information, Please e-mail us, or call:
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Often, audience measurement services provide
only limited demographics and dayparts. Bamberg-Handley, Inc. can use the limited data to produce
up to 96 dayparts in 15-minute increments through advanced mathematics. We
produce demographics in the standard breaks by gender and age used by most advertising
agencies per day. 
Demographics