HOUSEHOLD SPENDING DATA

The key to profitable business is to identify the customers and prospects most likely to purchase your product or service today and in the future. Understanding the demographic characteristics of your target customer base and market, the lifestyle behaviors and purchase preferences that drive their short-term or long-term buying decisions is a proven strategy to promote highly effective target marketing. 

Being able to predict future consumer spending will give you a definite advantage over your competitors and will significantly increase your market share. The household spending data files will provide you an easy way to predict how much households will spend, in the coming year, on almost any common product or service, at the smallest geographic level. Each record includes several demographic variables such as age, income, family size, occupation, education, race, etc. as well as spending data. Expenditure categories are:

  •  Food (Summary and Breads)
  • Food (Meat, Poultry, Fish, Eggs)
  • Food (Dairy, Fruits, and Vegetables)
  • Food (Snacks & Other)
  • Food (Beverages)
  • Food Away From Home
  • Alcoholic Beverages
  • Housing
  • Household Services
  • Household Goods
  • Apparel
  • Transportation (Local)
  • Travel
  • Health Care
  • Entertainment, Recreation
  • Personal Care
  • Education
  • Miscellaneous Expenses
  • Life Insurance/Pensions
  • Financial

            

 

 

 

 

 

 

CONSUMER EXPENDITURE SPENDING POTENTIAL INDEX (Click for Details)

Knowing what consumers buy, how much they spend and where can bring larger profits to any business. Similar to the Household Spending Data, but custom made for your individual needs, the Consumer Expenditure Spending Potential Data will enable your company to save on marketing dollars,  target its very best prospects and plan its growth with the right marketing tools.

 

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