REACH, FREQUENCY, AND DISTRIBUTION

Other companies usually produce estimates by using beta-binomial curves or some variation of such curves.  The problem with this approach is that the reach-building capability of all audiences is considered to be uniform.  However, empirical data indicates this is not the case.  The reach-building ability of audiences varies depending on time of day, demographics of the audience, the month, the day of the week, and  the other factors.

Bamberg-Handley, Inc. can accurately predict how many different persons will be exposed to any media schedule (reach) and how often (frequency).  We do this by producing a very large series of mathematically-described curves. 

Organizations requiring a system for producing these estimates must provide us with three years of data showing the following information for the largest set of schedules possible:

• Station or other Medium
• Dates of Schedule
• Average Audience by Demographic Unit
• Number of Spots or Insertions per Week
• Number of Weeks in Schedule
• Schedule Cumulative Audience by Demographic Unit (these do not have to be the same units used for average audience)
• Any other data available.
  

Pricing
Initial Set-Up and Analysis:	$30,000.00
Each Run per Market and per Measurement Period:	$500.00

For Free Consultation and Additional Information,

Please e-mail us, or call: 

 

 

 

 

Click On A Topic Below For More Details:
Demographics	Demographics Appending	General Geographics
Surveys	Postal Geographics	List Maintenance and Fulfillment
Geocoding	Site Selection	Advanced Marketing Mathematics
Precision	Marketing	About Bamberg-Handley, Inc.
Links	Direct Mail	Subscribe to our Mailing List Free
E-mail Bamberg-Handley, Inc.		About Bamberg-Handley, Inc.