ZIP CODE PLUS 4 GEOCODING

Bamberg-Handley, Inc. offers quality geocoding services at the ZIP plus 4 level with the highest match rates in the business—up to 99.8%—and superior accuracy because of the comprehensiveness of its United States and Canada street address files and the sophistication of its proprietary geocoding system.

At Bamberg-Handley, Inc., we standardize all addresses in a customer's file to comply with Postal Service rules. After that we assign ZIP Code and Plus 4 fields to each record. Then we try to assign the geographic coordinates and Census geography of the Plus 4 centroid. If that cannot be done, an attempt is made to match at the ZIP Code Plus 2 level. We assign the few remaining records to the centroid of the five-digit ZIP Code in which they fall. Bamberg-Handley, Inc. adds all appended data to the end of each record so that the original information is not changed. This level of geocoding will satisfy almost any need related to target marketing.

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